Business Growth unlocked

I help brands grow.

How? I work with the humans that make it possible. Right now, I do that at Shopify, partnering with high growth, enterprise brands to accelerate their growth.

Let's Connect
Toby Cumpstay - Business Growth Leader
Shopify, APAC
⚑Former Founder & CEO
// Choose Your Own Adventure

How can I help?

Whether you are scaling, stuck, or just need someone who has been in the trenches, here is where I come in.

You are scaling a brand

You have got product-market fit and the revenue is moving, but the cracks are starting to show.

  • Commerce platform strategy and migration
  • Revenue growth and retention planning
  • Operational scaling and systems architecture

You want commerce strategy

You are making decisions about platforms, channels, or markets and you want a sounding board who thinks like an operator, not a vendor.

  • Unified commerce and omnichannel strategy
  • Platform evaluation and business case development
  • International expansion and market entry

You are looking for a speaker

I have chaired panels, hosted fireside chats, and presented to rooms of merchants, partners, and executives across APAC.

  • Keynotes and panel moderation
  • Commerce, growth, and leadership topics
  • Available for in-person and virtual events
// Who?

Hi, I'm Toby

I've spent my career building, scaling, and advising ambitious businesses.

Plot twist! I started as a professional violist at the Queensland Conservatorium of Music. Yes, really.

From Bach to boardrooms...
Music gave me a superpower, disciplined practice. Learn fast. Perform under pressure. Repeat.

The through-line has always been the same, craft, precision, resilience and the pursuit of mastery.

I like technology. I also like people. Rare.

Toby Cumpstay
From Bach to business🎧
πŸ’­Classically trained overthinker
// My Journey So Far

The through-line is craft

Whether in music, technology, or commerce, I have always been drawn to performance under pressure, disciplined practice, and the pursuit of excellence over time.

  1. Early career

    Professional Violist

    Trained at the Queensland Conservatorium of Music. The discipline of craft, performance under pressure, and the pursuit of excellence.

  2. Nearly two decades

    Founder & CEO

    Built and led businesses from the ground up. Learned that growth is messy, margins matter, and systems beat heroics.

  3. BIG4 Era

    Deloitte, Consultant

    Technology strategy and architecture consulting across ASX-listed companies, government, utilities, transport and banking.

  4. Today

    Shopify, APAC

    Partnering with high-growth enterprise brands across APAC. Commercial clarity meets human connection.

To achieve great things, two things are needed; a plan, and not quite enough time.
β€” Leonard Bernstein
// Kind Words

What people say

As soon as you have a conversation with him you'll know what I mean when I say there is something about him that is magnetic. He's real, fun to be around, and human in how he shows up β€” something that's rare today in leaders.
The acid test for me is whether I would hire Toby. The answer is: in a heartbeat.
Very rarely do you come across a person that genuinely cares about making a difference and is extremely passionate about whatever he sets out to do.
// MY MISSION

My why

I believe commerce is one of the most powerful vehicles for freedom.

Freedom to build. Freedom to create. Freedom to design a life on your own terms.

But growth is messy. Scaling breaks things. Teams stretch. Margins tighten. Technology gets complicated (hello AI!).

My wΜΆoΜΆrΜΆkΜΆ passion sits at the intersection of commerce, creativity and human connection. I care deeply about helping leaders cut through noise, define the real problem, and make confident, data-informed decisions.

Revenue is rational. Growth is human.

My why
🧠Artist training
πŸ”₯Operator energy
// Insights

Recent Engagements

K:SYD with LSKD - Guest Speaker
Guest Speaker

K:SYD with LSKD

Joined Locke Fitzpatrick from LSKD on stage at Klaviyo's K:SYD to unpack how values sit at the heart of one of Australia's fastest-growing brands.

Read more β†’
Showpo's Migration to Shopify Plus - Panel Host
Panel Host

Showpo's Migration to Shopify Plus

Hosted an intimate panel with Showpo's Charlee Standley and Convert Digital's Joshua Emblin on what made the migration a success, what they'd do differently, and why the team love Shopify. Partnered with Nosto and Yotpo.

Read more β†’
Unified Commerce at NORA - Panel Chair
Panel Chair

Unified Commerce at NORA

Chaired a panel with Nutrition Warehouse and Make Retail on how Shopify POS is powering the shift from omnichannel to unified commerce across 120+ stores. Hosted by NORA's "Securing Advantage" lunch series.

Read more β†’
// Reputation

What I am known for

Deep commercial acumen

Strong executive presence

Structured thinking

Genuine care for the people behind the P&L

I have been recognised internally for raising the bar in craft excellence and commercial impact, but what matters more to me is simple: did we move the needle, and did we do it well?

What I am known for - Toby Cumpstay
Professionally caffeinatedβ˜•
🎻Still practices viola (badly)
Toby Cumpstay - Let's connect
πŸ’¬Chats?
// Wanna Chat?

Let's connect

If you are building, scaling, or rethinking your commerce strategy, I am always open to a conversation.

Clarity creates momentum. Momentum compounds.

Connect on LinkedIn